By Ana Sofia Elias, Rosalind Gill, Christina Scharff
This quantity techniques questions about gender and the politics of visual appeal from a brand new point of view by means of constructing the suggestion of aesthetic labour. Bringing jointly feminist writing in regards to the ‘beauty fantasy’ with fresh scholarship approximately new kinds of paintings, the booklet means that during this second of ubiquitous images, social media, and 360 measure surveillance, ladies are more and more required to be 'aesthetic entrepreneurs’, conserving a relentless country of vigilance approximately their visual appeal. the gathering indicates that this paintings isn't just at the floor of our bodies, yet calls for a change of subjectivity itself, characterized by means of notions of non-public selection, risk-taking, self-management, and person accountability. The e-book contains analyses of on-line media, good looks provider paintings, woman genital plastic surgery, educational model, self-help literature and the seduction neighborhood, from more than a few international locations.
Discussing attractiveness politics, postfeminism, neoliberalism, labour and subjectivity, the e-book could be of curiosity to students and scholars with an curiosity in Gender, Media reviews, Cultural reviews, Sociology, Social Psychology and administration Studies.
“This hugely attractive, shrewdpermanent, and wide-ranging assortment analyzes how, lower than the self-governing mandates of neoliberalism, the calls for that ladies and ladies control and keep watch over their our bodies and visual appeal have escalated to new, unforgiving degrees. a unique power of the e-book is its emphasis at the upward push of ‘aesthetic labour’ as an international, transnational and ever-colonizing phenomenon that seeks to comb up girls of all races, a while and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that is still women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This e-book incisively conceptualizes how neo-liberalist and postfeminist trends are ramping up pressures for glamour, aesthetic, style, and physique paintings within the normal public. In a second while YouTube ‘makeup the right way to’ video clips obtain thousands of hits; what to put on and the way to put on it blogs clock titanic followings; and staying ‘on model’ is bought to us because the key to non-public and fiscal good fortune, ‘aesthetic entrepreneurship’ is certain to develop into a go-to suggestion for an individual trying to comprehend the profound shifts shaping exertions and lifestyles within the 21st century.”
-Elizabeth Wissinger, City college of recent York, USA
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Extra resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism
Images of cameras and of perfect ‘photo beauty’ or of ‘HD-ready’ skin also proliferate. Most common of all are the motifs of the tape measure (often around the upper thigh)—an image that is becoming ubiquitous in beauty salons—and the magnifying glass, used to scrutinise pores or to highlight blemish-free skin, but—more importantly at a meta-level—underscoring the idea of women’s appearance as under constant (magnified) surveillance. Another area of interest in surveillance can be seen in the growing attention to ‘horizontal surveillance’ and ‘peer surveillance’.
The Deleuzian and autonomist approach to affect with its idea of ‘biopower from below’ (Hardt 2005) posits affects as evading, resisting and exceeding control. Affect is seemingly ontologically ‘prior’—‘the skin is faster than the word’, as Massumi has famously put it. Whilst this idea has an instant recognition factor—most people can think of times when they felt something before they were able to put it into words—this view has been much criticised for its dependence upon problematic scientific (brain) research and for its implication that affect is somehow a-social or even pre-social.
Semester in which they studied her course, vividly illustrates the punitive force of ideals of female hairlessness—captured in students’ accounts of others’ reactions—and also offers significant insights into their affective and psychic experiences of ‘acting out’—what she calls in this volume ‘the regulatory politics of disgust’ (Chap. 4). Shilpa Phadke (this volume, Chap. 14) also explores the tensions that arise from managing body hair, looking in particular at how feminist mothers in urban India discuss body hair removal, and other beauty practices, with their daughters.